Banking Sector Best in Corporate Publicity
The banking sector was the most publicized corporate sector in 2016. This is contained in the first corporate publicity index by Brainchild Burson-Marsteller.
The survey looked at the seven industries including telecommunications, banking, insurance, carbonated soft drinks, airlines, downstream and upstream, oil and gas that were measured and evaluated between October, 2015 and September, 2016.
The banking industry accounts for 33% of the share of ink and voice that the seven industries received valued at sh14.2 billion in advertising valve equivalent;