Over 100 young women showcased their small businesses at a special women’s business market exhibition aimed at empowering them.


The exhibition, dubbed “Women’s Day Katale”, was hosted by the Private Sector Foundation Uganda (PSFU), in partnership with the Mastercard Foundation’s Young Africa Works initiative in Uganda in celebration of International Women’s Day 2022.


Speaking at the event hosted at Kasana Sports Grounds in Luwero, Hon. Victoria Sekitoleko- the Vice Chairperson of the PSFU Board said,

“Through this initiative, we are re-echoing our recognition of the contributions, resilience, and potential of young women in Uganda. This Women’s Day Katale provides an opportunity for young women in Luweero to gain linkages for their goods, products, and services to the available market.”

The exhibitors received business development support through free financial literacy, brand image consultancies, and guidance on embracing technology to support their long-term business objectives while ensuring sustainability and excellence.

In his address, Adrian Bukenya, Uganda Country Head at the Mastercard Foundation, highlighted the fact that Uganda, has one of the highest proportions of women-owned businesses anywhere in the world.

The 2022 celebration was themed “Investing in young Women for a Sustainable Tomorrow”

“It is up to all of us to ensure young women and men have the support they need to drive change in their communities, and contribute to our economy as equals. We need to work with intentionality, urgency, and at scale to enable systems-level changes that will catalyze opportunities for young women in Uganda and in fact the continent.”

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