Coca-Cola Beverages Africa in Uganda recently excited residents of Western Uganda with the first-ever Ades Nutri-Bushera fun-filled tour to connect with customers in Western Uganda.
The weeklong tour saw the company partner with, tourism operators, cultural groups, and local residents to introduce Ades Nutri-Bushera and educate consumers about its health benefits and great taste.
Ades is the global brand for Plant-Based Beverages for the Coca-Cola Company that represents delicious throughout the day nutrition. Ades Nutri-bushera is produced and packaged to match the specific taste and quality preferred by the Ugandan consumer.
It is a great tasting modification of the traditional drink made in Ugandan households and traditionally consumed at social gatherings such as weddings, child naming ceremonies, and traditional gatherings.
During the tour, Coca-Cola representatives interacted with market vendors and farmers in Fort Portal, Mbarara, Mubende, Kabale, Hoima, and Kamwenge. Other activities included a welcome showcase by Empaako Yange and a cultural dance group in Fort Portal, a Bonfire cultural experience hosted by Bakiga Nation in Kabale, and a Batwa community visit. Amabere Ga Nyina Mwiru, Crater lakes, and Kibaale National Park were some of the tourist sites visited.
“Ades Nutri-Bushera is perfect evidence of our customer obsession. We listened to our customers, consumers, and community and developed a drink that YOU wanted – crafted to suit your tastes and preferences,” she said.
“And now we are coming to you on a journey to Discover Uganda, our shared cultures and sense of community – an expression of what Ades is all about.
We have started by traversing Western Uganda including Tooro, Ankole, and Kigezi sub-regions – exploring and creating opportunities for our customers to try Ades Nutri-Bushera and share it with their friends and family in a fun and engaging way,” – Anita Faith Natuha, Regional Trade Marketing Representative, Coca-Cola Beverages Africa in Uganda (CCBA)